{"product_id":"burns-alert-lamb","title":"Burns Alert Lamb and Brown Rice 12kg - Buy 2 Save 5%","description":"\u003ch2\u003eBurns Alert Lamb \u0026amp; Brown Rice 12kg\u003c\/h2\u003e\u003cp\u003eBurns Alert Lamb \u0026amp; Brown Rice is the lamb variant of the Burns Working Alert range, formulated for assistance dogs — including guide dogs, hearing dogs, medical alert dogs and other assistance animals — that require sustained calmness, focus and attentiveness as part of their working role. Using lamb as a novel protein source, this formula is particularly valuable for assistance dogs who have developed sensitivities to more common proteins such as chicken, while retaining the full cognitive-support ingredient profile of the Burns Alert range.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eVAT free in the UK as assistance dog food.\u003c\/em\u003e\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLamb — novel protein source\u003c\/strong\u003e — pasture-raised lamb as a single animal protein; an excellent alternative for assistance dogs with sensitivities to chicken or beef, and less likely to trigger adverse food reactions in sensitive animals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControlled protein levels\u003c\/strong\u003e — formulated for working dogs with lower energy requirements than high-activity working dogs; supports lean bodyweight maintenance appropriate for assistance animals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalmon oil\u003c\/strong\u003e — supports calmness, alertness and attentiveness; Omega 3 fatty acids support neurological function, composure in demanding environments and sustained cognitive performance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen tea extract\u003c\/strong\u003e — natural source of antioxidants to support brain health, cognitive function and cellular protection; helps assistance dogs maintain mental acuity throughout the working day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrown rice \u0026amp; oats\u003c\/strong\u003e — wholesome, highly digestible carbohydrate sources providing sustained energy without common grain allergens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic\u003c\/strong\u003e — free from wheat, soya, beef and dairy; no common food intolerance triggers\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNo artificial colours, flavourings or preservatives\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT free in UK\u003c\/strong\u003e — as an assistance dog food, this product is zero-rated for VAT\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBuy 2 Bags Save 5%\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSuitable For\u003c\/h2\u003e\u003cp\u003eAssistance dogs and other working dogs requiring sustained cognitive performance, calmness and attentiveness, particularly those with sensitivities to chicken or other common proteins. Also suitable as a low-protein, hypoallergenic complete diet for adult and senior dogs of all breeds.\u003c\/p\u003e\u003ch2\u003eFeeding Guide\u003c\/h2\u003e\u003cp\u003eRefer to the feeding guide on pack for specific daily amounts based on your dog’s weight and activity level. Transition gradually over 7–10 days when switching foods, especially when moving from a chicken-based diet. Always ensure fresh, clean water is available at all times.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eHow does this differ from Burns Alert Chicken \u0026amp; Brown Rice?\u003c\/h3\u003e\u003cp\u003eBoth formulas share the same Working Alert positioning and cognitive-support ingredients (salmon oil, green tea extract, controlled protein). The key difference is the protein source: this formula uses lamb instead of chicken, making it ideal for assistance dogs who have developed a sensitivity or intolerance to chicken protein. If your assistance dog is experiencing skin or digestive issues on the chicken formula, switching to the lamb variant is a sensible first step under veterinary guidance.\u003c\/p\u003e\u003ch3\u003eWhy is lamb a good choice for sensitive assistance dogs?\u003c\/h3\u003e\u003cp\u003eLamb is a novel protein — less commonly used in mainstream dog foods than chicken or beef — making it less likely to trigger an adverse immune reaction in dogs with food sensitivities. Using a single novel protein source also makes it easier to identify and manage dietary triggers if your dog has known or suspected food intolerances.\u003c\/p\u003e\u003ch3\u003eWhy is this VAT free?\u003c\/h3\u003e\u003cp\u003eIn the UK, food specifically formulated for assistance dogs is zero-rated for VAT. Burns Alert is formulated specifically for assistance dogs and qualifies for this exemption — representing a genuine cost saving for assistance dog owners and organisations.\u003c\/p\u003e\u003ch3\u003eIs this suitable for non-working dogs?\u003c\/h3\u003e\u003cp\u003eYes — Burns Alert Lamb is suitable for adult and senior dogs of all breeds. Its controlled protein, hypoallergenic formula and clean ingredient list make it a good choice for any dog requiring a low-protein, novel-protein diet, even without a working role.\u003c\/p\u003e\u003ch3\u003eIs this hypoallergenic?\u003c\/h3\u003e\u003cp\u003eYes — like all Burns diets, this formula is free from wheat, soya, beef and dairy and contains no artificial colours, flavourings or preservatives. The use of lamb as a single novel protein further reduces the risk of adverse food reactions in sensitive dogs.\u003c\/p\u003e\u003ch3\u003eIs this a complete dog food?\u003c\/h3\u003e\u003cp\u003eYes — Burns Alert Lamb \u0026amp; Brown Rice is a complete dog food containing all the nutrients your dog needs in the correct proportions. No additional supplementation is required.\u003c\/p\u003e\u003ch3\u003eWhat size is available on this listing?\u003c\/h3\u003e\u003cp\u003eThis listing is for the 12kg bag. Buy 2 bags to save 5%.\u003c\/p\u003e","brand":"Burns Pet Nutrition","offers":[{"title":"Default Title","offer_id":43486748016808,"sku":"C-5060084771680","price":41.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/7998\/4808\/files\/2._FOP_AL12_S2_8d6b740a-64d8-43c1-87be-af40d39952c7.jpg?v=1794215606","url":"https:\/\/timepaws.uk\/products\/burns-alert-lamb","provider":"Time Paws","version":"1.0","type":"link"}